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Berlin-Cross Keys Rd Update: Cinder Bar, Sam’s Gas, Royal Farms, Aldi, LIDL

The Berlin-Cross Keys Rd commercial district continues to expand, with a project opening, two projects under development, and one slated to start soon.

Saturday afternoon I took a ride down Berlin-Cross Keys Road to check up on the status of several projects, before meeting up with friends at the Tilted Kilt for lunch.  Below is an update post on the key Berlin-Cross Keys Rd projects.

I created an interactive Google Map to show the locations of these projects.

Sam’s Club Gas Station – Opened

Sam’s Club Gas is now open!

Located on Berlin-Cross Keys Rd near the Black Horse Pike intersection, and behind Sam’s Club.  They are open now to serve gas!    We posted about this on August 10, 2018

Cinder Bar Williamstown: Construction Started

Concrete and block foundation are in!  The Cinder Bar will sit on Berlin-Cross Keys Rd in front of the new Barclay Glen apartments.  The iHop restaurant is close by.  42Freeway broke this story back on Aug 30, 2017

Note:  This concrete foundation pour and cinderblocks was done during the last 3 weeks of November, as I took these pics on November 4th showing only the metal concrete pour frame.

Royal Farms – Johnson Road Winslow  Site Prep underway.

The new Royal Farms will be located at the intersection of Johnson Rd and Berlin-Cross Keys Rd.  Yes, it will be directly across the street from the existing “classic” Wawa.  It seems this project required some significant site drainage work as there is what appears to be a large carved out retention basin, oddly at the main corner.  I also notice that sidwalk’s have been poured. 42Freeway broke this story the same week as the Cinder Bar story, on Aug 27, 2017

Aldi Supermarket Winslow – Not Started

Aldi Supermarket location, Winslow New Jersey.

The Aldi Supermarket project further up the Berlin-Cross Keys Rd behind the Panera bread has yet to see any development activity, and people are wondering if it’s coming… but in the recent Fall 2018 Winslow Township Newsletter (PDF), Mayor Wright references that it is still coming!  

The Township continues to see steady growth of new commercial entities and also residential homes. This increase of commercial growth brings new ratables and new opportunities to the Township. Aldi Food Market in Sicklerville is coming soon to Cross Keys Road – a nice addition providing residents with more healthy food options for families

The slow start is probably attributed to the large $3.4 billion growth spurt that they are undertaking across the US to include 400 new stores and expansion/upgrades to most of the existing stores.   With so much going on, things are going to take a little longer.  The Collingwood Circle location was recently remodeled/expanded and had its grand re-opening last week.

42Freeway broke this story on Aug 20, 2017… the same month as Cinder Bar and Aldi.  It was a good month for us.  🙂

LIDL Berlin-Cross Keys:  Not Started.  The last information I see on this project is Fall 2017 when the project appeared before the Gloucester Township Planning Board for final approval.  (PDF)  I may have missed something… let me know if you know otherwise.   42Freeway first posted about this location back in 2016, after learning about it from a GloucesterTownshipNews.com post.

If developed, this would put FOUR Supermarkets in the same location… the existing Acme and Shoprites, the soon to be started Aldi, and LIDL.

Early 2018, LIDL was in the news regarding they wanted to reevaluate their plans for US expansion, based on their already opened stores in the Virginia area.  In fact, they already own a plot of land for a store in Mantua, and from what I understand. that has been put on hold temporarily.

That being said, I have not given up on these new LIDL Stores in our area.  A second Gloucester Township store for Blackwood-Clementon Road went through the planning board just this summer (after that article was published).

At this point my theory is they are getting their approvals in line to do a multi-site development effort.  I am not a construction engineer but it seems to me it would be more cost effective to build several in the same time frame… as you assemble the foundation development team for example, they can finish one property and roll over to another.  

But at this point, anything can happen.

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This Post Has 5 Comments
    1. Thanks for commenting Brian. I visited the construction site on November 4th and took pics which show only the metal foundation frames were in place at that time. I didn’t get around to posting, and when I visited 3 weeks later I saw they had poured the concrete and put the cinderblock in. I edited that portion of the post to include a link to those November 4th photos.
      Thanks again!

  1. I love Cross Keys. I live right around the corner from the bypass. But I don’t love the traffic. While I wish there was even more on Cross Keys, particularly maybe some higher-end retail and dining, something definitely has to change regarding the light timing. Maybe they should look into something like they have heading toward Cherry Hill where the lights are wirelessly synced with each other. The Cross Keys Bypass should also probably extend to four lanes even closer to Glassboro / New Street than it does now because that often becomes a problem area as well.

    Cross Keys still has plenty of room for expansion, especially on the bypass. Speaking of, do you happen to know what’s going on with the United Artists theater? There appears to be construction going on in the parking lot. And closer to the start of the bypass near Virtua, there is a plot of farm land that has been fenced off. I haven’t found any details about either potential projects.

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