A combined Toy City and Halloween City popup Store will be opening soon in Deptford at the location of of the recently closed Babies R Us store, in the Forman Mills Shopping center at Clement’s Bridge Rd and 41.
In the wake of Toys R Us closing its doors, party supply chain Party City announced last month that it was opening up to 50 Toy City temporary pop-up stores… typically paired with their Halloween City temporary stores. This week the banners went up on the Deptford location.
It’s a smart strategy for Party City as they are already negotiating temporary leases for Halloween City and it’s just a matter of adding a couple extra months to the leases, \and opens them up to reach a consumer market left out in the cold after the Toys R Us closings. It also provides them flexibility to change inventory allocation from Halloween to Toys gradually as the Holiday seasons change.